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SCOPE OF WORK

RAG & BONE HARRODS

Project management, production and installation

LOCATION: London

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our proyect

QUICK STORY

This installation celebrates the brand’s presence in London with a bold, central statement piece placed at the heart of a luxury retail environment. Positioned between elevator entrances wrapped with fashion visuals, the display acts as a warm welcome to shoppers moving through the space. The combination of mannequins styled in modern, elevated looks and the sculptural “WE ❤️ LONDON” centerpiece creates a narrative of urban style, craftsmanship, and local appreciation.

 

Inspiration

The design draws inspiration from city pride and modern minimalism. The bold yet simple “WE ❤️ LONDON” sculpture echoes iconic city-love graphics, making it instantly recognizable and photo-friendly. It blends the brand’s New York roots with the elegance of London fashion, creating a cross-cultural statement of modern urban style. The clean lines and refined color palette align with the brand’s understated, contemporary aesthetic.

Color & material

Base structure out of MDF lacquered in a high gloss finish. Lettrers MDF with a mat black finish

KEY DETAIL

A central sculptural statement piece that anchors the space and celebrates London. High-gloss red base and heart create a striking visual focal point in an otherwise neutral setting. Elevator door graphics extend brand presence throughout the hallway, creating a cohesive visual journey.

THE PROJECT

An overview of the workshops you offer and how they will benefit the visitor.

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