SCOPE OF WORK

Selfridge
december 2025

Graphics, fabrication and installation

LOCATION: Selfridges, London

our proyect

QUICK STORY

For the festive season at Selfridges London’s Bar on the 4th floor, we created a vibrant holiday installation that elevates the space with energy and visual impact. The design blends a sense of celebration with refined craftsmanship, delivered with a clean, modern finish.

Inspiration

The concept draws from a fusion of holiday festivity and editorial fashion storytelling — a dynamic balance of playful spirit and sophisticated visual language. By weaving together bold imagery and expressive décor elements, the installation brings a joyful yet refined atmosphere to the seasonal experience.

Color & material

The palette embraces color and contrast, combining lively hues with sleek surfaces to create visual depth. High-resolution printed vinyl delivers a crisp, gallery-like quality across every element. Materials used include premium aluminium boards with vinyl prints, meticulously selected for durability and visual clarity.

KEY DETAIL

Mirror and gold fabric wrapped around MDF frames add dimensional richness and reflective texture, enhancing the luminosity of the space. From material sourcing and proposals to development, production, and installation — this project was fully realized by TVU, with consistent attention to quality and detail throughout.