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SCOPE OF WORK

Selfridges bar

Development, material sourcing, fabrication and installation – Christmas decoration

LOCATION: Selfridges, London

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our proyect

QUICK STORY

A festive transformation designed to turn a social space into an immersive holiday experience. Through sculptural installations and bold decorative elements, the bar became a seasonal landmark — playful, vibrant, and impossible to ignore.

 

Inspiration

Inspired by the joy of childhood Christmas memories and the theatricality of festive retail windows, the concept blends nostalgia with contemporary visual impact. The goal was to create a setting that feels celebratory, expressive, and emotionally engaging.

Color & material

A rich festive palette — vibrant reds, deep greens, luminous golds and glossy finishes — brings warmth and intensity to the space. Reflective surfaces and bold textures enhance the lighting, creating movement and visual depth throughout the installation.

KEY DETAIL

Oversized decorative elements and carefully crafted focal points anchor the experience. Every detail is designed to draw attention, invite interaction, and elevate the atmosphere beyond traditional holiday decor.

THE PROJECT

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