SCOPE OF WORK

Damson Madder

Project management, production and installation

LOCATION: Selfridges, London

our proyect

QUICK STORY

A playful, eye-catching display designed to capture the fun and bold personality of Damson Madder. The oversized ice crea, scupture draws customers in, turning merchandising into a experience that’s both imaginitive and memorable

Inspiration

The display is inspired by the joy and nostalgia of ice cream — a symbol of creativity, delight, and indulgence. Its sculptural form echoes the brand’s fearless approach to design, blending fashion, art, and playfulness in a single statement piece.

Color & material

Sculpted foam for the ice cream, mounted on a sleek stainless steel (inox) cup base. Contrasts soft, whimsical forms with polished metal for a contemporary and luxurious touch.

KEY DETAIL

Freestanding statement piece for high-impact store positioning Lightweight foam core for easy installation and mobility Stainless steel cup provides stability and a premium finish Designed to engage customers and create an Instagram-worthy visual moment